Experience

Jan 23 – Present
Service Designer, APAC Lead, FCDO Labs, Foreign, Commonwealth and Development Office (FCDO) (UK Foreign Affairs Ministerial Department)
_   Led and delivered innovation projects, transforming digital products and services for British embassies and consulates, driving better user adoption and efficiency
_   Collaborated in an Agile environment to customise and implement Salesforce solutions, aligning technical capabilities with user needs to ensure seamless implementation and usability
_   Spearheaded the onboarding of diplomats and country-based staff across eight British posts in three countries on to Salesforce, achieving an adoption rate of 80%, significantly improving CRM operations
_   Worked closely with staff across different posts to ensure successful user onboarding and project delivery, providing support and solutions tailored to their unique workflows
_   Conducted global user research to gain deep insights into diverse user needs, informing the development of solutions using platforms like Salesforce and Power Platform
Oct 23 – Present
Vice Chairman, Country Based Staff Association, Singapore
_   Co-leading the committee that represents and advocates the interests of country-based staff within the British High Commission Singapore

Aug 15 – Present
Design Lead (Freelance), Studio Sonder
_   Co-created the experience enhancement of products and services of small local enterprises with stakeholders through a design lens
_   Designed products and experiences for community initiatives, e.g. Bukit Brown Wayfinder with the support of government agencies and local NGOs

Oct 20 – Jan 23
Course Chair, Diploma in Experience and Communication Design (DXCD), Singapore Polytechnic
Apr 20 – Jan 23
Course Chair, Diploma in Experience and Product Design (DXPD), Singapore Polytechnic
Feb 18 – Jan 23
Lecturer, Singapore Polytechnic
_   Led and managed teaching team to deliver an effective, engaging, and relevant diploma course
_   Developed new course curriculum through review of current program, and informed by industry sensing through engagement with design industry leaders
_   Conducted workshops for colleagues on sprint process and design topics
_   Pursued business development opportunities by cultivating relationships with industry partners, from MNCs to non-profit organisations, facilitating valuable partnerships between students
and these entities for project collaboration
_   Provided guidance and mentorship to students on user research, UX, product design, and
communication design projects, collaborating with live clients such as P&G, Mediacorp and SCDF
_   Oversaw and supported students in creative entrepreneurship projects, guiding them from conceptualisation to production, including areas like material exploration and prototyping,
while nurturing their entrepreneurial mindset
_   Ensured the holistic development of students by addressing their diverse needs and fostering a supportive and inclusive learning environment
_   Inspired and motivated students to realise their full potential, both in their personal lives and design careers, by empowering them to embark on a self-sustaining path of innovation and growth

Aug 21 – Present
UX Designer (Volunteer), better.sg
_   Designed the facilitator dashboard for To Be You, award-winning interactive Singaporean fiction game, from user research to user interface, to enable adoption by schools and organisations for diversity training

Jan 15 – Jan 18
Design & Marketing Manager, UB+
Jun 14 – Jan 15
Product Designer, UB+
_   Established product direction and a distinctive design language for the emerging UB+ brand
_   Designed award-winning products that garnered international recognition and media coverage
_   Addressed startup challenges as an integral part of the management team
_   Managed the end-to-end development process of UB+ products, collaborating closely with
counterparts in China
_   Led the team in organising and representing UB+ at renowned trade shows like CES in Las Vegas, USA, and IFA in Berlin, Germany
_   Oversaw the outreach and profile of the UB+ brand through advertising and PR, in both print and digital media

Apr 13 – Dec 14
Participatory Designer (Volunteer), Participate in Design (P!D)
_   Engaged and enabled people in shaping their everyday environments and communities

Apr 12 – Jun 14
Product Designer, Jaya International Design
_   Designed products for the luxury brand – JAYA, with a focus on lifestyle products
_   Managed the launch of the JAYA furniture line by coordinating with the manufacturers, vendors of various services, including logistics, graphic design and photography etc., as well as the pricing and branding direction with the retailer
_   Supported the business development of the JAYA brand

Sep 10 – Apr 12
Creative Designer, Q’s Advertising
_   Designed in a diverse range of fields including events, exhibitions, street light-ups and POS displays, from concept to completion
_   Designed sets and collaterals for events
_   Coordinated with contractors for the construction of sets

Apr 10 – May 10
Organising Committee Chairman, “inner diameter” NUS Industrial Design Graduation Show

Dec 08 – Feb 09
Freelance Industrial Designer, Oase Living Water
_   Designed a new range of water-themed lifestyle products

May 07 – Aug 08
Design Intern, Design Incubation Centre (DIC)
_   Designed a new range of award winning tableware

Education

May 21 – Jul 22
Quantic School of Business and Technology
EMBA

Jul 06 – Jun 10
National University of Singapore (NUS)
Bachelor of Arts (Industrial Design) with Honours

Feb 09 – Jun 09
Zhejiang University, Hangzhou, China
Exchange Semester at Department of Industrial Design

Certification

Jan – Apr 23
FCDO with City & Guilds
Foundation Programme in UK International Policy & Diplomacy

Aug 19
Nielsen Norman Group
Certificate in User Experience

Feb 18 – Feb 19
Singapore Polytechnic
Certificate in Teaching

Language Skills

Native proficiency in English and Chinese (spoken and written)

Software

Figma, Illustrator, Photoshop, InDesign, Rhinoceros, V-Ray, Cura, Cubicreator and MS Office etc.

Other Skills

Design facilitation, 3D printing and rapid prototyping across different mediums etc.

Patents

2020
Spherical speaker with hanging strap
Patent No.: D885368

2020
Spherical speaker with stand
Patent No.: D885365

2019
Spherical speaker
Patent No.: D866519

2017
Sound box
Patent No.: D793990

Awards

2025
Singapore Design Award
Roots & Wings

2022
Winner, SP Journal of Teaching Practice (JTP) Award, Singapore
Design Your Learning

2022
SkillsFuture Study Award

2021
Winner, SP Learning Festival Hackathon, Singapore
Design Your Learning

2019
Winner, Singapore Good Design Mark, Singapore
UB+ EUPHO E3 Speaker

2018
Winner, MedPi Coup de Cœur Catégorie IMAGE & SON, France
Best Product Design Award, DISTREE EMEA, Monaco
2nd Prize, ECRM Most Innovative Product, USA
UB+ EUPHO E3 Speaker

2015
Winner, Computex d&i Awards, Taiwan
Winner, Singapore Good Design Mark, Singapore
Bronze Award, A’ Design Awards, Italy
UB+ Eupho Portable Bluetooth Speaker

2010
Design of the Year, President’s Design Award, Singapore
Objects Around The Tablescape (A Long Fruit Bowl)
Shortlisted Entry, “the intelligent hand” International Design Competition
Wisteria

2009
Merit Award, Lite-On Award, Taiwan
DLite Food Storage System
Merit Award, Furniture Design Award, Singapore
Wisteria
Silver Award, 5th FL!P Challenge, Singapore
Pogee

Panel and Presentation Speaker

Nov 24
Visual Beyond Limits, Xi’an Eurasia University, China
Service Design Across Cultures

Mar 19
Service Jam Singapore, Singapore
Prototyping

May 17
“Keeping Asia Cohesive in the Face of Uncertainties and Anti-Globalisation Trends”,
Singapore (by Temasek Foundation International)

Being part of the panel which included Ms Grace Fu, then Minister helming MCCY

Jul 13
Pecha Kucha, Heineken Open Design Explorations, Singapore

Notable Exhibitions

Mar 19 – Aug 19
Singapore Good Design Mark Exhibition, Singapore
UB+ EUPHO E3 Speaker

Mar 16
“Freedom of Sound”, Singaplural, Singapore
UB+ EUPHO Series

Jun 15
Computex Design & Innovation Awards Exhibition, Taipei, Taiwan
UB+ EUPHO Portable Bluetooth Speaker

Mar 15 – Aug 15
Singapore Good Design Mark Exhibition, Singapore
UB+ EUPHO Portable Bluetooth Speaker

Mar 15 – Present
Fifty Years of Singapore Design Exhibition, Singapore
The Upcycle Project (Games Table, Cat Post)

Nov – Dec 13
The Upcycle Project – Snapshots of a Community, Singapore
Games Table, Cat Post

May 10
“inner diameter” NUS Industrial Design Graduation Show, Singapore

Nov 09
“V for Vase”, Singapore Design Festival, Singapore

Apr 09
SaloneSatellite, Milan, Italy
A Long Fruit Bowl

Mar 09
Singapore International Furniture Fair, Singapore
Wisteria, Pogee

Jan 08/09/10
Maison & Objet, Paris, France
A Long Fruit Bowl

Notable Features

Sep 17
Design Law Reform Conference, Singapore
UB+ EUPHO E3 Speaker was highlighted as “products developed in Singapore that have pushed the boundaries of design” in Opening Address by Ms Indranee Rajah, then SMS, Ministry of Law

Mar 16
Home & Decor, Singapore
UB+ EUPHO Brave

Jan 16
The Economic Times, India
UB+ EUPHO Series

Jun 15
CNET, USA
UB+ EUPHO series

Jun 15
HWM, Singapore
UB+ EUPHO Portable Bluetooth Speaker

Sep 10
CityVision, Italy
Brüsh

Aug 10
Yanko Design
{story}

Jun 10
Yanko Design
Trend Hunter
Brüsh

Mar 09
Lianhe Zaobao, Singapore
The Business Times, Singapore
Pogee

Sep 08
Viewpoint, United Kingdom
Home Concepts, Singapore
Singapore Architect, Singapore
A Long Fruit Bowl

Mar 08
Wallpaper, United Kingdom
Singapore Architect, Singapore
A Long Fruit Bowl