This structure was designed for Sensodyne to collect pledges as they attempt to get into the Singapore Book of Records for the “Largest Display of Pledge Stickers”. The structure was designed to be a giant set of teeth and the act of pasting a sticker on the teeth by the participants is like giving a protection to the teeth, just like Sensodyne’s products being a relief to sensitive teeth.

Sensodyne achieved their aim with overwhelming response with 4,008 participants for the event, much more than the 2,500 spaces that were planned for the stickers initially.